Join us at the 2026 Strata Conference, where Dealers and Vendors come together under the themes of Rising Tides and Waves of Opportunity. This event showcases how technology and networking can boost profitability and create new opportunities.

Just as tides shape coastlines, Strata’s focus on shared progress ensures both Dealers and Vendors benefit from the latest advancements and opportunities in our ecosystem.

Together, we’ll navigate a path toward growth and a future where collaboration leads to success.

Dealers and Vendors can now shape a conference experience that’s tailored to their specific needs. This year’s format introduces a flexible mix of engagement options designed to make every moment more relevant and productive.

What’s New:

• Flexible Meeting Options: A new mix of long and short-format meetings, paired with scheduled appointments. Attendees can select their preferences for the companies they want to meet with and choose the format that would work best for each conversation.

• Open Show Floor Time: Move freely through the meeting room to explore, connect, and engage at your own pace.

• Expanded Product Discovery in the Exhibit Hall: Enjoy the training, speakers, and new product showcase in the Exhibit Hall.

This new format offers attendees more control, relevance, and impact.

Early Registration Closes: January 16, 2026

Registration Closes: January 30, 2026

Payment Deadline: February 20, 2026

Hotel Room Block Closes: February 20, 2026

Cancellation Deadline: February 27, 2026